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Start With Why: 10 Mission Statements Simon Sinek Would Approve

There is a migration, in some circles, from traditional corporate mission and vision statements to a ‘why’ statement. Enjoy this DailyFind, love from CW!

An awesome vision doesn’t magically save a broken brand; but it’s at the core of every great one. Last week, we wrote a post about Simon Sinek’s Golden Circle , exploring how you should start by selling your vision, and not your products. Your vision has a fundamental role in shaping your company. It reminds you of what to focus on when you wake up every morning, and forms the basis of your pitch when you’re sharing your products with your customers. It goes deeper than that. It affects how you carry yourself, and how you make decisions. It […]

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