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Five Limits Your Brain Puts on Generosity

Possibly learning about how our brains might sabotage natural tendencies towards generosity, might help us learn to do better. Enjoy this DailyFind, love from CW!

But there are limits to our generosity—and many people want to be more generous than they actually are. We can all recall times when we refused to give to a person soliciting for a charity or failed to offer as much assistance to a friend or a stranger as we could have. If generosity feels rewarding to the giver as well as the recipient, what stops people from being generous to everyone all the time? Just as our brains have mechanisms in place that support generosity, studies in neuroscience have found ways that our brains rein in our generous tendencies. […]

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