Creativity Begins With Observation

Creativity or innovation is not synonymous with an idea, it is a process which begins with mindful observation. Enjoy this DailyFind, love from CW!

As a 30-plus-year veteran in the field of marketing and a forever student, it never ceases to amaze me how simple solutions are often right in front of our noses. Yogi Berra is credited with saying, “You can see a lot just by observing.” Observation is often the first step in creativity and innovation. Throughout my career, I’ve seen examples of truly breakthrough innovation and out-of-the-box thinking and a large number of highly successful incremental transformations. A 2018 report by Innovation Leader and KPMG indicated that 49% of those surveyed focus their innovation efforts on incremental innovation (improving an […]

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