The Creativity Enigma

Studies show that a creative person needs intrinsic motivation in order to do their best work. In fact, cash rewards can hamper creative efforts. Enjoy this DailyFind, love from CW!

Creativity has never been more popular. Chief executives believe it is the most important leadership quality for success in business, according to a recent IBM study, ranking it higher than global thinking and integrity. Companies are redesigning their offices and revamping their corporate cultures, all in the name of encouraging creatives to do their best work. “Not all industries require creative people but some will surely fold without them,” says occupational psychologist Dr Mike Rugg-Gunn. […]

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