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Building Mindfulness: Lego’s Marketing Play to Adults

Building Mindfulness: Lego’s Marketing Play to Adults

For sure! I have reconnected to my childhood through LEGO, and I like it. Enjoy this DailyFind, love from CW!

Adults have become a growing market for the world’s favorite toy. Here’s why Lego, the world’s largest and most profitable toy maker, has been a childhood staple for over 80 years. As sales began to drop in the 1990s, however, the Danish company sought new markets, including adults. The Washington Post just reported on Lego’s deliberate appeal to stressed out adults, that capitalizes on the current popularity of mindfulness (the same one that makes yoga trendy as described in More Than Fashion: How the Yoga Medium Defines Alo’s Marketing Message ). Creative, calming fun The Post quotes Genevieve Capa […]

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