LEGO’s new adult product strategy: Why LEGO is retiring Creator Expert [Feature]

LEGO’s new adult product strategy

Interesting peak into how LEGO plans to continue building for the adult market. Enjoy this DailyFind, love from CW! 

It’s not a secret that LEGO is not just for kids. Adults and even seniors all around the world build LEGO sets with their kids and grandkids, as well as themselves. For many, the hobby of building with plastic bricks is one of the few ways to escape the stress of the modern world. In its pursuit of new consumers, LEGO has recently announced that it is making some considerable changes to its portfolio, including retiring particular themes that have historically been popular with adult builders and collectors. One of the adult-oriented product lines that LEGO has announced that […]

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