Rebuild The World, one brick at a time

“In economics, models are spoken of as being made of physics when in truth they are made of Lego. They have that degree of provisionality and tentativeness and, importantly, rebuildability. There’s a permanent invitation to take them apart and put them together again in a form that works better.”
― John Lanchester, How to Speak Money: What the Money People Say — And What It Really Means

For me, the LEGO system has always represented possibility and originality. When a few bricks are given to different people, the end results are always unique. In fact, six standard bricks can create almost a billion combinations. Talk about diversity resulting from a uniform starting point.

It is this aspect of endless possibilities that is very attractive to me. When regular life starts to feel too much like my choices are preselected and rather limited, I can always turn to the bricks for inspiration. It is not just that every build looks different, but rather the story that is behind the placement of each element. That is where the LEGO system truly comes to life.

The story behind this build has something to do with me wanting to climb the stairs towards manifesting myself into a unicorn, instead of being on a ladder, leaning against the wrong wall. This was part of a LEGO® Serious Play® online course I took earlier this year. It was so much fun to dig into my stories, build them in LEGO, but then rebuild them into my vision of what the future could be.

Inspiring creativity is more critical and urgent than ever. The World Economic Forum Future of Jobs Report places creative problem solving in the top three skills the job market will require from 2020. Imaginative play helps children learn how to innovate, problem solve and think critically throughout their lives. –LEGO launches “Rebuild the World” campaign to inspire creativity in kids around the globe

While the core business of LEGO is building toys for children, increasingly AFOL, (adult fans of LEGO), are representing ever larger portions of revenue. To some degree this is a strategic move by the LEGO group, but ultimately each consumer votes with their purchasing dollar. Just like children who will love a carrot one day and hate all vegetables the next, marketing towards a specific group of people is not always a science. We are largely dictated by our emotions on any given day.

That is why the power of story is so compelling. Many AFOL, (myself included), will diligently build a set according to the instructions for the first time. There is much to be learned in technique of building and new pieces will spark future project ideas. Not to mention the interesting colours which keep being added to the product portfolio. Once the completed sets start to get really dusty, sitting on the shelf, it is time to break them apart and build something new.

The satisfaction for me is in the creative process. The hours melt away and I loose all track of time. The perfect weekend is spent in my studio, creating. My time could be spent with LEGO or various other materials which satisfy the need to be creative. Fabric, yarn, paper, pens, paint or LEGO. These things are colourful and just looking at the raw materials makes me smile. I keep a rotation of items on display so I am reminded of the happiest ways to spend my time.

“The sound a box of Lego makes is the noise of a child’s mind working, looking for the right piece. Shake it, and it’s almost creativity in aural form.”
― Grayson Perry, Playing to the Gallery

Adults from around the world are tuning into the possibilities for health, wellness, creativity and fun by playing with LEGO:

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