Rebuild The World, one brick at a time
“In economics, models are spoken of as being made of physics when in truth they are made of Lego. They have that degree of provisionality and tentativeness and, importantly, rebuildability. There's a permanent invitation to take them apart and put
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LEGO’s new adult product strategy
Interesting peak into how LEGO plans to continue building for the adult market. Enjoy this DailyFind, love from CW! It’s not a secret that LEGO is not just for kids. Adults and even seniors all around the world build LEGO sets
Building Mindfulness: Lego’s Marketing Play to Adults
For sure! I have reconnected to my childhood through LEGO, and I like it. Enjoy this DailyFind, love from CW! Adults have become a growing market for the world’s favorite toy. Here’s why Lego, the world’s largest and most profitable toy
Why adults are using Lego to battle stress
From my first set of LEGO bricks, I have never fully put them away for good. Enjoy this DailyFind, love from CW! Admitting you’re an adult that plays with Lego is no longer the shameful revelation it would have been a
The Guardian view on Lego for adults: play is a serious business
What terrible advice! By giving up play as a childhood pursuit, adults in society have lost something important. Enjoy this DailyFind, love from CW! “When I became a man, I put away childish things,” Paul told the Corinthians. Two thousand years
Lego sets its sights on a growing market: Stressed-out adults
Building with LEGO might relieve stress, make you happy, or be just plain fun. Enjoy this DailyFind, love from CW! Lego, the world’s largest and most profitable toymaker, is zeroing in on a growing demographic: stressed-out adults. The 87-year-old Danish company